I’ve been fortunate to work with a few who possess the key ‘fabulous client’ traits, which is how I know they actually exist — I have been critical recently of certain types of freelance writing clients, either because of their antiquated payment practices or because they don’t understand or appreciate what copywriters actually do, and are therefore more motivated by keeping costs as low as possible than by leveraging experienced and talented writers to…

And to put my money where my mouth is (so to speak), I created one myself — With nearly 800 million members in more than 200 countries and territories worldwide, LinkedIn is the world’s largest professional network, so standing out in the crowd ain’t easy. Gone are the days where creating an account on LinkedIn was just another way to publish your CV for potential employers to…

It’s a polite, respectful rant though. Promise. — [Originally published in September 2021. Updated March 2022] Hey! I’m Noya. I’m not new to writing professionally but I am new to publishing on Medium and have only been posting here for a couple of weeks (except for a one-off stint a few years ago that I barely remember). And WHOA! It sure…

Breathe new life into great articles you published long ago, now covered in digital dust and cobwebs — Those of us who publish regularly on Medium (or in our own personal blogs) have spent hours and hours over weeks, months or years publishing what we hope will be perceived as fantastic content. …

Actually, I don’t know how new it is, but I just discovered it so I’m spreading the word :) — You can now add a linkable CTA to your LinkedIn intro! It’s like a mini-ad (you’re limited to 30 characters) for whatever you want to link to. To add it to your profile, click on the little pencil icon near your profile’s header to edit your intro, scroll down to…

My top five tips on how to impress potential freelance writing clients even if you don’t have a portfolio (yet) — Freelance copywriting (and content writing) encompasses a wide variety of writing jobs, from one-liner promos to long-form blog posts, epic eBooks and entire websites. …

With billions of dollars pouring into the development of language AI, human copywriters should brace themselves for a rough ride — Professional copywriters have traditionally considered other fellow copywriters to be their most formidable competitors, which is understandable given that there are many of us around the world and competition for both full-time and freelance writing jobs is fierce. But this competitiveness pales in comparison to what I believe poses the…

Crediting designers in website footers and not copywriters is just plain wrong — Let’s think logically about creating (or refreshing) a business website and which step should come first: Developing the SUBSTANCE (brand messaging & copy) or the LOOK (brand identity & design)? To me, the answer is obvious. It’s the brand messaging (conveyed through masterfully crafted copy) which acts as inspiration for…

I mean, why pay respectable rates for something that anyone with a keyboard can do anyway, right? — BREAKING (via Nutty News): ANYONE can become a freelance copywriter. All you need is a keyboard! That’s why there are thousands and thousands of us all over the world, and more getting into it every day, often thanks to copywriting ‘gurus’ who flog courses promising enterprising hopefuls that they too…