A convenient list of ‘express links’ to my most popular articles Hey! I’m Noya. I’m a copywriter and brand messaging specialist who’s all about creating standout content that helps businesses grow. I also share tips occasionally for fellow content creators based on things that have worked for me (and some that I’m still…

My top five tips on how to impress potential freelance writing clients even if you don’t have a portfolio (yet) — Freelance copywriting (and content writing) encompasses a wide variety of writing jobs, from one-liner promos to long-form blog posts, epic eBooks and entire websites. …

This underrated hack requires zero budget and no preparation, but it does require you stop being a LinkedIn Lurker — Some people are introverted, shy, quiet types who like to observe rather than participate in conversation, so they devour their social media feeds with gusto, but never engage or comment. Not even on posts or comment-threads they find interesting! …

And to put my money where my mouth is (so to speak), I created one myself — With nearly 800 million members in more than 200 countries and territories worldwide, LinkedIn is the world’s largest professional network, so standing out in the crowd ain’t easy. Gone are the days where creating an account on LinkedIn was just another way to publish your CV for potential employers to…

In the new age of AI-everything, copywriters will soon be writing much less of the copy themselves (whether readers like it or not) — Eight months ago I wrote an article titled Would You Rather Read Articles Written by AI or a Human? Soon You Might Not Have a Choice.¹ In it, I argued that the rapid progress of AI writing tools not only poses a danger to the livelihoods of human copywriters, but…

Breathe new life into great articles you published long ago, now covered in digital dust and cobwebs — Those of us who publish regularly on Medium (or in our own personal blogs) have spent hours and hours over weeks, months or years publishing what we hope will be perceived as fantastic content. When an article is newly published, we proudly promote it to the world — usually via…

Actually, I don’t know how new it is, but I just discovered it so I’m spreading the word :) — You can now add a linkable CTA to your LinkedIn intro! It’s like a mini-ad (you’re limited to 30 characters) for whatever you want to link to. To add it to your profile, click on the little pencil icon near your profile’s header to edit your intro, scroll down to…

With billions of dollars pouring into the development of language AI, human copywriters should brace themselves for a rough ride — Professional copywriters have traditionally considered other fellow copywriters to be their most formidable competitors, which is understandable given that there are many of us around the world and competition for both full-time and freelance writing jobs is fierce. But this competitiveness pales in comparison to what I believe poses the…

I mean, why pay respectable rates for something that anyone with a keyboard can do anyway, right? — BREAKING (via Nutty News): ANYONE can become a freelance copywriter. All you need is a keyboard! That’s why there are thousands and thousands of us all over the world, and more getting into it every day, often thanks to copywriting ‘gurus’ who flog courses promising enterprising hopefuls that they too…